The Elements to Buidling a VALUALBE Brand w/ Isaac John - Video

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00:00 – Trailer & intro
01:27 – Meet Isaac John: From NRL to entrepreneur
04:00 – Building YKTR and early lessons in branding
08:00 – The evolution of a clothing brand and mistakes along the way
12:00 – What really creates brand value
16:00 – Social media, content, and the rise of personal brand
20:00 – Sales, trust, and giving away value
26:00 – The role of personal brand in business growth and exit
30:00 – Culture, heritage, and bringing identity into business
35:00 – Lessons from failure, ego, and self-awareness
42:00 – Resilience, persistence, and staying focused
48:00 – Sports vs. business: what translates and what doesn’t
53:00 – Building a “house of brands” and valuation considerations
59:00 – Preparing for exit and knowing your buyer
1:04:00 – The future: passion, clothing, and legacy
1:08:00 – Wrap up

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Website: https://www.jpabusiness.com.au/
Blog: https://blog.jpabusiness.com.au/blog
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Linkedin: https://www.linkedin.com/in/jamesprice01/