Sydney Sweeney naked sports ad controversy: what’s she playing at? | The Latest - Video

The actor Sydney Sweeney is under fire for ‘sexualising women’s sports’ in an ad campaign for US sports prediction company Novig, which features a series of images of her in various states of undress as she pretends to play different sports.
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The ad has been widely criticised by a number of sportswomen, including Olympic swimmer Ariarne Titmus who described it as ‘infuriating’ and a ‘kick in the teeth’ to women who have ‘spent decades perfecting their craft’. Sweeney has responded by saying the ad was about ‘embracing a fun idea’. Lucy Hough speaks to Guardian feature writer Elle Hunt

Chapters:
00:00 - Introduction
00:48 - Details of Sweeney’s Novig campaign
01:42 - Outrage from female sportswomen
03:13 - Sweeney’s equity partnerships and business strategy
05:09 - Her response to backlash and controversy
07:32 - Rise of sports prediction markets
08:51 - Is there a feminist counter-argument?

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Thumbnail image credit:
Novig

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