Sadie Sink Takes Over Calvin Klein ???? New Ad | #blux - Video

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Sadie Sink is officially starring in Calvin Klein’s new Fall 2026 “Feel the Fit” denim campaign — and the whole thing feels like a throwback to an early-2000s music video.

Directed and photographed by Aidan Zamiri, the campaign follows Sadie through a series of everyday moments where putting on the right pair of Calvin Klein jeans completely changes the energy. She dances, moves through different denim looks, and channels a confident Y2K-inspired vibe while Willa Ford’s “I Wanna Be Bad” plays in the campaign film.

The campaign features several Calvin Klein denim styles, including the ’90s Straight Jean, Low Rise Baggy Jean and High Rise Loose Jean, and marks the second chapter of the brand’s Fall 2026 “Feel the Fit” campaign following Tate McRae.

With Stranger Things behind her and a major new chapter of her career underway, Sadie Sink is clearly becoming one of fashion’s biggest young faces too.

What do you think of her new Calvin Klein campaign?

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