MASSIMO VECCHI BACKSTAGE - Video

Massimo Vecchi has been in love with photography since he was very young and hasn't stopped since. He studied art, photography and attended the Faculty of Architecture at the University of Florence. Subsequently, he embarked on a career as an art director in a number of advertising companies and magazines. A very active creator, Massimo returned to his hometown of Catania.

In recent years he has climbed the list of professional photographers being recognized among the photographers of the genre "art nude", with works published in the most prestigious magazines of the sector. His latest book "Venus" has become a "must have".

Massimo continues to produce his art throughout the Mediterranean.

The approach to Nude Photography and later Fine Art, began when one day he discovered my "naked architecture" by looking at its essence, meaning that before having a coating that would cover the beauty of the building materials with paint, trim or marble, he could observe the beauty of the curves, the beauty of the materials and he could observe the beauty of the basic structures, the fundamentals. He was used to seeing the beauty of the materials and he could begin to perceive the relationship between that architecture and the human body. As in futurism and Bauhaus, breaking the lines, the forms, initiating a research leading to greater freedom of expression, extracting and not adding, comes to the essence of SELF. Today we live in very tech world, which distracts from our material context, distracts from the beauty that surrounds us, alienated and seduced by our smartphones, we are always immersed in this digital world at the risk of losing the ability to recognize the beauty around us.

Imagine, create, print. In his modus operandi, from the moment he imagines the photograph he is going to create, he already sees it printed, he knows what kind of paper he is going to use and which will be the dress that will contain it. This way of working helps a lot the final overall vision.

He researches locations, prepares his drafts and notes and in this way builds his storyboards.

He always tries to evoke emotions and capture the beauty that decorates our interiors and enriches our inner selves.
Source of great inspiration is the light of the Mediterranean, from here began the project always open as the arms of the people who inhabit it.

In the Mediterranean we recognize the same prismatic light, varied by winds and seasons, but recognizable everywhere in our sea, from France to Morocco, from Greece to Spain as in Sicily.
The Mediterranean is a way of being.

video footage: Maurizio cannata & Francesco Lo Bianco - Francesca Scalia & Piero Sabatino