In 2005, Gaga recorded two songs with hip-hop artist Melle Mel for an audio book accompanying Cricket Casey's children's novel The Portal in the Park. She also formed a band called the SGBand with some friends from NYU. They played gigs around New York and became a fixture of the downtown Lower East Side club scene. After the 2006 Songwriters Hall of Fame New Songwriters Showcase at the Cutting Room in June, talent scout Wendy Starland recommended her to music producer Rob Fusari. Fusari collaborated with Gaga, who traveled daily to New Jersey, helping to develop her songs and compose new material. The producer said they began dating in May 2006, and claimed to have been the first person to call her "Lady Gaga", which was derived from Queen's song "Radio Ga Ga". Their relationship lasted until January 2007.
Fusari and Gaga established a company called "Team Lovechild, LLC" to promote her career.They recorded and produced electropop tracks, sending them to music industry executives. Joshua Sarubin, the head of Artists and repertoire (A&R) at Def Jam Recordings, responded positively and, after approval from Sarubin's boss Antonio "L.A." Reid, Gaga was signed to Def Jam in September 2006. She was dropped from the label three months later and returned to her family home for Christmas. Gaga began performing at neo-burlesque shows, which according to her represented freedom. During this time, she met performance artist Lady Starlight, who helped mold her onstage persona. The pair began performing at downtown club venues like the Mercury Lounge, the Bitter End, and the Rockwood Music Hall. Their live performance art piece, known as "Lady Gaga and the Starlight Revue" and billed as "The Ultimate Pop Burlesque Rockshow", was a tribute to 1970s variety acts. They performed at the 2007 Lollapalooza music festival.
Having initially focused on avant-garde electronic dance music, Gaga began to incorporate pop melodies and the glam rock style of David Bowie and Queen into her songs. While Gaga and Starlight were performing, Fusari continued to develop the songs he had created with her, sending them to the producer and record executive Vincent Herbert. In November 2007, Herbert signed Gaga to his label Streamline Records, an imprint of Interscope Records, established that month. Gaga later credited Herbert as the man who discovered her. Having served as an apprentice songwriter during an internship at Famous Music Publishing, Gaga struck a music publishing deal with Sony/ATV. As a result, she was hired to write songs for Britney Spears, New Kids on the Block, Fergie, and the Pussycat Dolls. At Interscope, musician Akon was impressed with her singing abilities when she sang a reference vocal for one of his tracks in studio. Akon convinced Jimmy Iovine, chairman and CEO of Interscope Geffen A&M Records (a brother company for Def Jam), to form a joint deal by having Gaga also sign with his own label KonLive, making her his "franchise player".
Fusari and Gaga established a company called "Team Lovechild, LLC" to promote her career.They recorded and produced electropop tracks, sending them to music industry executives. Joshua Sarubin, the head of Artists and repertoire (A&R) at Def Jam Recordings, responded positively and, after approval from Sarubin's boss Antonio "L.A." Reid, Gaga was signed to Def Jam in September 2006. She was dropped from the label three months later and returned to her family home for Christmas. Gaga began performing at neo-burlesque shows, which according to her represented freedom. During this time, she met performance artist Lady Starlight, who helped mold her onstage persona. The pair began performing at downtown club venues like the Mercury Lounge, the Bitter End, and the Rockwood Music Hall. Their live performance art piece, known as "Lady Gaga and the Starlight Revue" and billed as "The Ultimate Pop Burlesque Rockshow", was a tribute to 1970s variety acts. They performed at the 2007 Lollapalooza music festival.
Having initially focused on avant-garde electronic dance music, Gaga began to incorporate pop melodies and the glam rock style of David Bowie and Queen into her songs. While Gaga and Starlight were performing, Fusari continued to develop the songs he had created with her, sending them to the producer and record executive Vincent Herbert. In November 2007, Herbert signed Gaga to his label Streamline Records, an imprint of Interscope Records, established that month. Gaga later credited Herbert as the man who discovered her. Having served as an apprentice songwriter during an internship at Famous Music Publishing, Gaga struck a music publishing deal with Sony/ATV. As a result, she was hired to write songs for Britney Spears, New Kids on the Block, Fergie, and the Pussycat Dolls. At Interscope, musician Akon was impressed with her singing abilities when she sang a reference vocal for one of his tracks in studio. Akon convinced Jimmy Iovine, chairman and CEO of Interscope Geffen A&M Records (a brother company for Def Jam), to form a joint deal by having Gaga also sign with his own label KonLive, making her his "franchise player".
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