How to Build a Sustainable Sports Brand That Actually Works | Lily Rice - Video

Can a sportswear brand really be ethical? ????????‍♀️

In this episode of MBG Chats, Paul sits down with Lily Rice, co-founder of The Long Run Club — the world’s most ethical custom kit provider for cycling. With a background in performance sportswear design (Umbro, Nike) and a passion for sustainability, Lily shares how she’s rethinking how cycling and running gear is made, worn, and valued.

Lily shares:

- How The Long Run Club became B Corp certified and built ethics into every design choice.
- Why they only produce made-to-order, eliminating waste and overproduction.
- Her experience building a brand that helps corporates and communities cycle for a cause.
- The lessons she learned from her first startup failure — and how she used that experience to grow smarter.
- Why authenticity, empathy, and passion are the real ingredients for success.

If you care about sustainability, purpose-driven business, or just want to hear how to build a company that actually does good, this one’s for you.

Learn more about The Long Run Club: https://www.longrunclub.com

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