Everyshop But Daddy - Video

Client: JD Group / Everyshop
"Looking to make those everyday struggles go away? Go to Everyshop."

Challenge:
How do you launch a new online shopping platform in an already competitive and monopolised market?
If other brands are so well established that they hardly need ads, instead relying on retail offers and word of mouth – how do we stand out?

Insight:
Real people have real problems. Take dealing with sibling rivalries as a parent, for example. Chaos in the kitchen with demanding house guests. Last minute wardrobe malfunctions. Sound familiar? Of course they do. Everyday life comes with everyday challenges we’ve all experienced. And rushing to the shops to deal with these scenarios just adds to the stress.

Solution:
So we made a brand ad, something our competitors usually don’t do. We positioned Everyshop as the shop for every person’s everyday missions, showing people that we know the struggle, and it’s real. Then we gave them the solution to make their everyday struggles go away: Everyshop.