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YouTube Shorts is a short-form video-sharing platform offered by YouTube. The platform hosts user content much like YouTube's primary service, but limits pieces to 60 seconds in length. Since its launch, YouTube Shorts has accumulated over 5 trillion views.

TikTok is a popular social media app that allows users to create, watch, and share 15-second videos shot on mobile devices or webcams. With its personalized feeds of quirky short videos set to music and sound effects, the app is notable for its addictive quality and high levels of engagement.

Amateur and professional creators alike can add effects like filters, background music, and stickers to their videos, and can collaborate on content and create split-screen duet videos even if they're in different locations.

KEY TAKEAWAYS
TikTok allows users to watch, create, and share short videos online.
The app was launched in 2016 by the Chinese technology company ByteDance.
Now available in more than 150 different markets, TikTok has offices in Beijing, Los Angeles, Moscow, Mumbai, Seoul, and Tokyo.
The app saw about 1 billion global daily users by early 2022.
Despite political pressure to operate in certain places such as the U.S., it continues to gain in popularity.
Understanding TikTok
TikTok is a social media app dedicated to short-form videos created for and consumed by users. The length of videos is between 15-60 seconds.

The format lends itself to entertainment and comedy. However, it is increasingly used for infotainment. So-called influencers who gain a steady audience on TikTok offer snippets of advice and tips along with self-promotion. Beauty, fashion, personal finance, and cooking are all popular topics for informational videos. Increasingly, the format is used to promote and sell products.


Launched in its present form in 2018, TikTok joined the ranks of social media giants in record time.1 It had about one billion active monthly users worldwide by Sept. 2021.2 The 2022 marketing report predicted TikTok will break three billion downloads worldwide as well as users spending $3 billion across iOS and Google Play by the end of the year.3

Like all social media companies, TikTok has been the target of persistent if vague concerns about the potential use or misuse of the private information it gathers about its users. The difference is that the majority of TikTok is Chinese-owned.

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