“Crazed Corporate Virtue Signalling!” Costa Coffee Use Cartoon Of Trans Man With Mastectomy Scars - Video

Costa Coffee is facing a national boycott after featuring a cartoon image depicting a transman with mastectomy scars on one of its vans.

The company has defended the image as a celebration of "inclusivity and diversity," but it's facing a wave of anger from people who say it is glamourising complex, dangerous surgery.

TalkTV’s Mike Graham and Kevin O’Sullivan say it’s a case of “crazed corporate virtue signalling”.

Costa Coffee said in a statement: “At Costa Coffee we celebrate the diversity of our customers, team members and partners.

"We want everyone that interacts with us to experience the inclusive environment that we create, to encourage people to feel welcomed, free and unashamedly proud to be themselves.

"The mural, in its entirety, showcases and celebrates inclusivity.”

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